{"id":235,"date":"2022-01-04T21:02:45","date_gmt":"2022-01-04T21:02:45","guid":{"rendered":"https:\/\/saudevirtual.pt\/aprendersaude\/?post_type=courses&#038;p=235"},"modified":"2023-07-22T18:46:09","modified_gmt":"2023-07-22T18:46:09","slug":"desafios-da-gestao-comercial-da-farmacia","status":"publish","type":"courses","link":"https:\/\/saudevirtual.pt\/aprendersaude\/courses\/desafios-da-gestao-comercial-da-farmacia\/","title":{"rendered":"Desafios da Gest\u00e3o Comercial da Farm\u00e1cia"},"content":{"rendered":"<p style=\"text-align: justify;\">O sucesso comercial da sua farm\u00e1cia n\u00e3o \u00e9 mais que a <strong>capacidade de atrair e fidelizar os seus clientes<\/strong>, para isso s\u00e3o m\u00faltiplos os fatores que interv\u00eam e necessita conhecer e controlar. Neste curso v\u00e3o ser colocadas <strong>m\u00faltiplas quest\u00f5es para reflex\u00e3o de atuais e futuros gestores<\/strong> de farm\u00e1cias comunit\u00e1rias. Pretende-se <strong>provocar uma reflex\u00e3o abrangente<\/strong> (estrat\u00e9gica e operacional) a quem gere farm\u00e1cias comunit\u00e1rias no mercado nacional atual.<\/p>\n<p style=\"text-align: justify;\"><strong>Objetivos<\/strong><\/p>\n<p>O principal objetivo deste curso \u00e9 <strong>faz\u00ea-lo refletir<\/strong>.<\/p>\n<p>Ap\u00f3s a frequ\u00eancia deste curso, os alunos\/formandos ficar\u00e3o aptos a:<\/p>\n<ul>\n<li>Reconhecer o mercado atual da sua farm\u00e1cia comunit\u00e1ria<\/li>\n<li>Refletir sobre as suas pr\u00e1ticas de gest\u00e3o atuais no \u00e2mbito comercial<\/li>\n<li>Diagnosticar as \u00e1reas (de gest\u00e3o comercial da farm\u00e1cia) \u00e0s quais devem estar mais atentos<\/li>\n<li>Idealizar estrat\u00e9gias e pr\u00e1ticas de gest\u00e3o comercial que respondam ao mercado atual e \u00e0s caracter\u00edsticas pr\u00f3prias da sua farm\u00e1cia.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>O sucesso comercial da sua farm\u00e1cia n\u00e3o \u00e9 mais que a capacidade de atrair e fidelizar os seus clientes, para isso s\u00e3o m\u00faltiplos os fatores que interv\u00eam e necessita conhecer e controlar. Neste curso v\u00e3o ser colocadas m\u00faltiplas quest\u00f5es para reflex\u00e3o de atuais e futuros gestores de farm\u00e1cias comunit\u00e1rias. Pretende-se provocar uma reflex\u00e3o abrangente (estrat\u00e9gica [&hellip;]<\/p>\n","protected":false},"author":212,"featured_media":236,"template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}}},"course-category":[23,24,25],"course-tag":[],"class_list":["post-235","courses","type-courses","status-publish","has-post-thumbnail","hentry","course-category-gestao","course-category-produtividade","course-category-vendas"],"_links":{"self":[{"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/courses\/235","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/courses"}],"about":[{"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/types\/courses"}],"author":[{"embeddable":true,"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/users\/212"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/media\/236"}],"wp:attachment":[{"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/media?parent=235"}],"wp:term":[{"taxonomy":"course-category","embeddable":true,"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/course-category?post=235"},{"taxonomy":"course-tag","embeddable":true,"href":"https:\/\/saudevirtual.pt\/aprendersaude\/wp-json\/wp\/v2\/course-tag?post=235"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}